Build A Body That’s
Built To Last

We’ve helped hundreds of founders and business leaders get into the best shape of their lives, and stay there.

How we do this

Week-on-week improvement. Accountability that’s second to none.

We believe in a constant state of improvement, with full support throughout. With Built To Last you can become the person you’ve always been capable of being, and build the body you’ve always aspired to have.

01

Your Custom-Built Plan

A personal plan delivered through our own coaching app, with every daily task clearly defined: habits, movement, workouts and nutrition. Clear structure daily, weekly and monthly. No doubt, no hesitation.

02

Your Nutrition Needs

Detailed meal planning and nutrition guidance that gives you full emotional control with food. Our Recipe Lab and world-class nutritionists keep your diet diverse, enjoyable and built for performance.

03

Your Private Members Lab

A complete education in mindset, training, nutrition fundamentals and living with social balance, with targeted methods from our Progress & Performance Division, exactly when you need them.

04

Your Built To Last Community

An inner circle of like-minded peak performers from around the world. Weekly live sessions, world-class guest speakers and in-person events that keep standards rising.

The 3 Pillar System

Built for leaders who travel, host and lead.

01

High Performance Eating

No cookie-cutter meal plans. Master flexible eating strategies that work whether you’re closing deals in Dubai or dining with clients in London.

02

Train With Confidence

Time-optimised workouts that deliver maximum results in minimal time. Three focused sessions a week, no more wasted hours in the gym.

03

Lifestyle Management

Beyond looking good. We optimise your sleep, recovery and energy systems so your body becomes an asset to your business performance.

World-class expertise

Every element planned and delivered with precision.

Built To Last gives you access to expert training on nutrition, mindset, movement, sleep, breathing and more.

  • Chris LoweNutrition Specialist
  • Patrick McKeownBreathing Specialist
  • Brian O’LoughlinMovement Specialist
  • Nick LittlehalesSleep Specialist
Built To Last live training event

This programme is for you if…

  • You have a strong character that loves leading and lifting others
  • You want to be the very best in your professional field
  • You are a winner: competitive and all-in with everything you do
  • You value health, energy and performance year round
  • You want to be the best role model and build the ultimate life for your family

It’s not for you if…

  • You’re not coachable
  • You’re a talker, not a doer
  • You don’t communicate
  • You’re not committed to change

FAQ

Frequently asked questions

How is the programme delivered?

Built To Last is a comprehensive health, lifestyle management and high performance programme designed for industry-leading founders and global business leaders. It combines 1:1 and private group coaching, world-class education, done-for-you assets, a peer group of high-performing men and life-changing events. It’s delivered virtually and in person, with clients on every major continent, where you live will never stand in the way of your transformation.

Will I get one-to-one time with Kirk?

Kirk oversees the progress and performance of every Built To Last client. You’ll see him weekly inside the private BTL group on live calls, at live events, and in person 1-to-1 when logistically possible. Day-to-day coaching may be delivered by Kirk or one of the Built To Last coaches, but the depth of accountability is unrivalled, and Kirk will not allow your standards to drop.

How long does the programme last?

As long as it takes to get you from where you are to where you want to be. Built To Last is a minimum 52-week commitment, anything less won’t deliver life-changing results you can sustain.

How much does the programme cost?

It’s a premium, life-changing programme. Investment starts from £2,000 and depends on your challenges, where you are and what you need. Once we get to the bottom of your situation on a call, we’ll advise the best option.

How much time will I need to commit?

A minimum of three workouts per week alongside the weekly step targets we agree together. On food, we’ll advise the most effective use of your time, shopping and prepping yourself, outsourcing to a meal-prep company, or choosing smartly on the go.

Does the programme guarantee results?

We guarantee you’ll have every resource and all the support you need. We can’t eat the food or lift the weights for you, results depend on your willingness to implement, train hard and ask for help. But we transform the lives of hundreds of men every year, and provided you action our instructions, you will achieve incredible results.

Limited spaces

Start your transformation here.

If you have the desire to change and the commitment to build the body you’ve always wanted, apply for a private Founder’s Diagnostic Call.